Event Recordings

Artists & Makers Week:
Instagram Office Hours

As a follow-up to her “Instagram Worthy” webinar, Hannah Richards, brand content strategist at Ethos hosted an hour of open Q&A to help artists and makers put everything they learned into practice, and discover further tips for using the strategies and tools discussed for themselves and their businesses.

Artists & Makers Week:
A Conversation with Gabrielle Melchionda

In this special virtual keynote, Gabrielle Melchionda, owner of Mad Gab’s, shares the many lessons she’s learned throughout her journey in starting, growing, and running her 28-year-old business. She also discusses how she brings creative practices to her work and how she works on her creative life at home—all while running a successful business, mentoring employees, raising kids, and engaging in communities to support other women and young girls.

Artists & Makers Week:
Instagram Worthy

Hannah Richards, brand content strategist at Ethos in Westbrook, Maine, walks us through the ins and outs of Instagram, and how to use it as a tool to tell your story. Instagram’s highly visual and multi-functional platform is an incredible tool for artists and makers looking to tell their story and showcase their work. In this session, we talk about Instagram strategy for artists and makers, the various publishing tools available on the platform, and best practices for how and when to use each feature to reach, engage, and sell to your target audience.

Building a Resilient Business in Uncertain Times

This virtual panel discussion cut across sectors and brought together Maine business owners and community leaders working hard to respond effectively to the global pandemic. During this video conference, a panel of local business leaders addressed the pivots and innovations they worked through at the start. Hear what they did to be agile and resilient during this time of uncertainty.

Developing Your Marketing Plan of Attack

Small Business Marketing Series with Shannon Kinney

Every successful endeavor starts with a plan. In this free webinar, we walked through how to develop your plan of attack for the holiday season and beyond. This workshop reviews how to set goals, where to prioritize your time, and steps for success with your website, social media, search, email and other advertising. This session also includes an outline and specific direction for you to create your own plan.

Driving Results and Sales with Online Marketing

Small Business Marketing Series with Shannon Kinney

In this virtual session, we’ll help you execute your plan of attack to drive sales for the holidays and beyond. We will offer quick tips for success in driving sales on social media, on your website, with email, and paid advertising tactics that drive results. This session also includes how to measure your results and tips to increase sales.

What’s Your Best Business Structure — S-Corp, LLC, or Sole-Proprietor?

Entity selection is a crucial decision made by business owners early in their company’s life. While some entity options allow for growth and expansion, other entity options could come with burdensome costs and unexpected consequences. In this free webinar, we covered the different types of entity options used by most small businesses and the pros and cons of each entity from a legal and tax perspective.

How to Get Paid Online

In our increasingly cashless world, and during the global pandemic, small businesses have been trying to find ways to get cash in the door. Join Nicole Ouellette for this overview of the various ways to take a payment using the power of the internet.

Branding Best Practices

Alex Steed of Knack Factory, Gabrielle Melchionda of Mad Gab’s, and Josh Rogers of Heritage Seaweed, share their experiences with branding, re-branding, and telling your story to engage your audience.

The Importance & Impact of Email Marketing

Rich Brooks of flyte new media offers this presentation on why email marketing is still the king of generating sales, and provides tips for how to build a list, best practices to encourage optins, open rates, and responses to calls for action.

What Is an Artist’s Obligation to Society

Robert Shetterly and Kenny Cole lead a conversation about the role of artists in society. What is the artist’s relationship to culture, marketing, and audience? The most important thing for an artist is passion for your own work and vision, so how and when do you—if you do—conform your vision to fit an audience, place, or culture?

Americans Who Tell the Truth: An Evening with Robert Shetterly

Robert Shetterly has been painting the series of portraits “Americans Who Tell the Truth” for almost 20 years. The portraits and narratives in this project highlight citizens who courageously address issues of social, environmental, and economic fairness. By combining art and other media, it offers resources to inspire a new generation of engaged Americans who will act for the common good, our communities, and the Earth.

In this special presentation from the 2019 Artists & Makers Conference, Shetterly talks about his history as an artist and shares some of his work as well as his process for how he chooses who to portray.

Suhail Bisharat – keynote – 2019 Artists & Makers Conference

Suhail Bisharat describes the honorable and challenging task of curating and building a collection of contemporary art from across the Arab and Islamic world, the role of national leadership, artists, and the private sector as they came together to create the Jordan National Gallery of Fine Arts in Amman. Inaugurated in 1980 by the late King Hussein and Her Majesty Queen Noor, the permanent collection includes the work of more than 800 artists from 59 countries.

In this keynote presentation from the 2019 Artists & Makers Conference, Bisharat describes the process of filling 10,000 square meters and covering 1.5 million years of history, and how the art and sculpture within the museum seeks to tell the stories of Jordan and its unique role geographically, historically, and artistically.