The Working Waterfront is a nonprofit program of the Island Institute, and has been published for more than 20 years.

We have the third-largest distribution in the state, with an average of 55,000 readers per month along Maine’s coast and islands. The Working Waterfront is circulated and read in Maine’s most lively and affluent regions and is mailed to Island Institute members, donors and sponsors.

PRINT SIZES AND RATES | PRINT DEADLINES | WEB AND EMAIL

WHY advertise in the working waterfront?

We offer one of the best advertising values:

  • Print ads priced lower than traditional newspapers
  • Frequency discounts offered to extend your budget
  • Basic ad creation at no extra cost
  • Upgrade to color advertising at a lower than average cost
  • On newsstands for a month, maximizing your marketing reach

For more information, or to submit ad materials, contact: 
Dave Jackson
Advertising Sales
djackson@islandinstitute.org
(207) 542-5801

 


PRINT ADVERTISING

“On any given day, I sell my furniture to hardworking fishermen, and on the next, summer residents will buy the same piece––The Working Waterfront’s readership is diverse. I know they both saw my ad in The Working Waterfront newspaper, because I ask everyone that comes into my store how they found us.”  – Jack Stone, Island Teak Company


SIZES AND RATES:

TYPE DIMENSIONS B&W MONTHY RATES 4-COLOR MONTHLY RATES
Business Card H= 3.5”x2 $75
Eighth Page 4.9″x3.5″ $175 $210
Quarter Page H= 10”x3.5” V=4.9”x7.35” $342 $410
Half Page 10”x7.35” $662 $794
Full Page 10”x14.65” $1,131 $1,142
Back Full Page 10”x14.65” $1,428

RECEIVE A 10% DISCOUNT WITH A 6-MONTH (OR MORE) CONTRACT


2022 AD DEADLINES:​

  • February/March 2022 (double issue): Due January 10
  • April 2022: Due February 28
  • May 2022: Due April 4
  • June 2022: Due May 2
  • July 2022: Due June 6
  • August 2022: Due July 5
  • September 2022: Due August 1
  • October 2022: Due September 6
  • November 2022: Due October 3
  • December 2022/January 2023 (double issue): Due November 7
VIEW THE 2022 RATE SHEET AND ADVERTISING SIZES HERE

WEB AND EMAIL ADVERTISING:

We send an “E-Weekly” email with news highlights every Wednesday to more than 8,000 subscribers. Cost to advertise with a horizontal banner is $60/week or $190/month.

“The Working Waterfront’s E-Weekly Newsletter Sponsorship appears to be very well read, in that we received responses from all over New England. While most responses were immediate, I received inquiries weeks after it initially was sent out––a great advertising value!”

– Rob Hopkins, Squirrel Island Manager

Example of E-Weekly advertisement

Get The Working Waterfront Today!