In Pursuit of Sea Vegetable Market Expansion (Summary Report)
September 15, 2017
This summary report begins with an overview of market potential for seaweed in Maine, a detailed description of the purpose behind the research conducted, and the benefits the results could potentially have on the coastal economy. A discussion of the seaweed market value in the U.S. follows along with a brief summary of the growth of consumer interest in seaweed as measured by Google search data.
An overview of research targeted at gathering evidence of product innovation in foodservice and grocery retail is included along with examples of sea vegetable use, or the lack thereof, in both categories. Procedures used during product innovation are shared and a list of final prototypes presented.