Join us at the Island Institute in Rockland on Friday, January 17, 2020, from 10:00 a.m. to 3:00 p.m., for a Digital Marketing Intensive and expand your online marketing skills for your small business!
This daylong event will offer small group workshops lead by industry experts on topics ranging from paid traffic and email marketing to website UI/UX. The workshops will be facilitated by three experts who will each host the same session in the morning and the afternoon, allowing participants to choose their top two topics when they register.
Note: These sessions are designed to help grow and expand upon existing skills in this area. Prior experience with online marketing tools and platforms helpful.
This is an invitation-only event. Contact Claire Donnelly with the Small Business team for more information.
Workshops and Presenters
Email Marketing: The Importance of Starting and Growing your List
Emails are the hidden source of income that you've yet to tap when it comes to your business. Laura will show you how to grow your email marketing list and best practices for setting up welcome series, an email editorial calendar, winback campaigns, and more.
Presenter: Laura Serino
Laura Serino is the Marketing Director for Bella Luna Toys and Oompa Toys. She is also the founder of Island Apothecary, a skincare company based on North Haven island. She has worked as a digital copywriter and marketer for eCommerce companies in Maine and all over the world.
How Not To Waste Money On Facebook Ads
That 'Boost Post' button is tempting but what are you spending your money on? This workshop will show you the tools in Facebook Business Manager including how to create ad lists with your existing customers; track down customers who have already been to your website; reuse marketing creative and messages, and take advantage of tools like Product Catalogs and Chatbots to directly sell your products and services right on Facebook. Use the world's largest social network to your advantage...but don't give Facebook more of your money than you have to!
Presenter: Nicole Ouellette
Nicole Ouellette owns Breaking Even Communications, a marketing firm that opened in 2008 to answer the question "So I have a website, now what?" She's worked with hundreds of mainly small business and non-profit Maine clients on marketing plans/strategy, social media, email newsletters, blogging, online content, search engine optimization, and online advertising.
Leveraging Google to Work Harder for your Business
Your customers and prospects are turning to Google multiple times a day to find answers and solutions to their burning questions and needs (read more about Google Micromoments here). Without fail, our expert finds that Google delivers the highest quality traffic to her client's websites, and when optimized, the highest quantity as well. When Google delivers traffic that fills out forms, calls, and engages—of course you'll want more of it! So how can your business consistently appear front-and-center to ensure your prospects and customers are finding you ahead of the competition?
Presenter: Local SEO expert