Print sizes and rates | Print deadlines | Web and email

Why advertise in The Working Waterfront

The Working Waterfront is a non-profit program of the Island Institute, and has been published for more than 20 years.

We have the third-largest distribution in the state, with an average of 45,000 readers per month along Maine's coast and islands. The Working Waterfront is circulated and read in Maine's most lively and affluent regions, and is mailed to Island Institute members, donors and sponsors. According to a 2010 study by Market Decisions of Portland, 72% of all newspapers are read thoroughly, and 98% of readers feel The Working Waterfront is a valuable resource for coastal and island communities.

We offer one of the best advertising values:

  • Print ads priced lower than traditional newspapers
  • Frequency discounts offered to extend your budget
  • Basic ad creation at no extra cost
  • Upgrade to color advertising at a lower than average cost
  • On newsstands for a month, maximizing your marketing reach

Contact: Dave Jackson, Advertising Sales | djackson@islandinstitute.org | (207) 542-5801
Send ad materials to: adstuff@islandinstitute.org

Print advertising

 "On any given day, I sell my furniture to hardworking fishermen, and on the next, summer residents will buy the same piece –– The Working Waterfront's readership is diverse. I know they both saw my ad in The Working Waterfront newspaper because I ask everyone that comes into my store how they found us.”          – Jack Stone, Island Teak Company

Sizes and rates: 
TYPE DIMENSIONS B&W MONTHY RATES 4-COLOR MONTHLY RATES
Business Card H= 3.5”x2 V=2”x3.5” $75 --
Eigth Page 4.9"x3.5" $175 $210
Quarter Page H= 10”x3.5” V=4.9”x7.35” $342 $410
Half Page 10”x7.35” $662 $794
Full Page 10”x14.65” $1,131 $1,142
Back Full Page 10”x14.65” -- $1,428
Receive a 10% discount with a 6-month (or more) contract

2017 Print Deadlines:

  • February/March 2017 (double issue): Due January 16
  • April 2017: Due March 6
  • May 2017: Due April 10
  • June 2017: Due May 8 
  • July 2017: Due June 5
  • August 2017: Due July 3
  • September 2017: Due August 7
  • October 2017: Due September 11
  • November 2017: Due October 9
  • December 2017/January 2018 (double issue): Due November 6
Click here to download print specs. 

Web and email advertising:

We send an "E-Weekly" email with news highlights every Wednesday to more than 6,000 subscribers. Cost to advertise with a horizontal banner is $60/week or $190/month. 

"The Working Waterfront’s E-Weekly Newsletter Sponsorship appears to be very well read, in that we received responses from all over New England. While most responses were immediate, I received inquiries weeks after it initially was sent out –– a great advertising value!"  
        – Rob Hopkins, Squirrel Island Manager

Example of E-Weekly advertisement


The Working Waterfront website receives more than 12,000 unique visitors each month. A variety of sizes and locations are available for advertisements. Pricing examples:

  • Leaderboard, run of site, 1 month, 728px wide x 90px tall – $300
  • Leaderboard, run of site, 6 months, 728px wide x 90px tall – $250 per month
  • Leaderboard, article, 1 month, 728px wide x 90px tall – $145
  • Leaderboard, article, 6 months, 728px wide x 90px tall – $130 per month
  • Medium rectangle, run of site, 1 month,  300px widex 250px tall – $180
  • Medium rectangle, run of site, 6 months,  300px wide x 250px tall – $160 per month
  • Tall rectangle, run of site, 1 month,  300px wide x 600px tall – $300
  • Tall rectangle, run of site, 6 months,  300px wide x 600px tall – $250 per month
  • Contest Sponsorship – $250 per week

Many other custom sizes available. Contact: Dave Jackson, Advertising Sales | djackson@islandinstitute.org | (207) 542-5801